Harper&Bronx
Role: Brand Designer
Skills: Art direction, brand development, motion design, typography, digital design
Software: Adobe After Effects, Photoshop
Established in 1960, Harper&Bronx is an apparel company/lifestyle brand with brick and mortar locations in New York, Ny and San Francisco, Ca. Facing an ever-digitizing world, the company needed a brand refresh and comprehensive digital marketing plan. I created a new Harper&Bronx identity that is elegant, forward-thinking, and better represents the brand’s diverse and socially conscious consumers.
Motion Design
Logo Animation
Social Media
Color Palette & Typography
Raisin black #231b1f |
Sunray #e2ad51 |
Vivid tangerine #f2a791 |
Alabaster #f2eede |
Dark sky blue #87bcde |
Brand Mood
Photography credit: Unsplash